Storyscape is an Arts, Community, and Social Change organisation that works with people in creative ways to harness the power of storytelling.
BRIEF
Requiring a new website and social presence, Storyscape realised it was an opportunity to pause and review their brand. Whilst still feeling connected to their original mark, they felt there was disconnect in their brand story in representing the work they do and the creative space they work in. In addition, Storyscape works closely with Aboriginal communities, and felt it was important to respectfully move away from any kind of Aborignal resonant visual references.
STRATEGY
Working together to rearticulate their brand positioning and purpose, we used the Storyscape existing logo as a starting point and evolved this to a mark that represented amplification and impact. An extended visual brand was created that reflects the framework provided to help others discover, tell and share their own stories. A bespoke hand made feel that reflects individual experiences and the uniqueness of each and every project.
STRATEGY
Competitive Research
Stakeholder Interviews
Brand Strategy
Competitive Research
Stakeholder Interviews
Brand Strategy
CREATIVE
Visual Identity
Art Direction
Brand Guidelines
Proposal Templates
Social Media Design
Digital Assets
Visual Identity
Art Direction
Brand Guidelines
Proposal Templates
Social Media Design
Digital Assets
ACTIVATION
Website Design
Promotional Merchandise
Website Design
Promotional Merchandise
Old Logo
Nic & Tamara have a gift for simpliflying what you think is quite complex. They work hard to clearly define the essence of who you are as a brand. And though the process was not what we expected (which is awesome), the outcome is amazing! They totally hit the mark!
PIP CHANDLER
Storyscape
Storyscape
