Olive Tree Travel is a full service travel agency focused on creating meaningful journeys, bringing the Bible to life for travellers to the Holy land, Middle East and Europe, and providing opportunities for real connection.
BRIEF
Immediately prior to the pandemic, Jerusalem was named the fastest-growing tourism destination in the world, and tourism to Israel was a record breaking 4 million + tourists visiting annually. It was the perfect time for Olive Tree Travel to build visibility to match their stellar reputation and expand their online presence to further build relationships and market share. As well as a visual refresh, the agency needed a go to market plan to leverage this opportunity, tell their brand story and embed a rich communications, content strategy and brand experience moving forward.
STRATEGY
A travel agency that can do it all, but whose passion lies in faith based journeys of discovery and connection. Layered, rich personal experiences with subtle biblical cues and inspiration. An agency that prides itself on human connection and personal attention because ‘ clients are people not itineraries”. The new brand strategy and visual identity are steeped deeply in these beliefs and instantly communicate the Olive Tree Travel approach, and promise, of ‘old-world’ service and peace of mind.
WEBSITE > OLIVE TREE TRAVEL
STRATEGY
Competitive Research
Stakeholder Interviews
Audience Messaging
Brand Strategy
Competitive Research
Stakeholder Interviews
Audience Messaging
Brand Strategy
CREATIVE
Visual Identity
Art Direction
Brand Book & Guidelines
Corporate Collateral
Pitch Deck
Social Media Design
Digital Assets
Visual Identity
Art Direction
Brand Book & Guidelines
Corporate Collateral
Pitch Deck
Social Media Design
Digital Assets
ACTIVATION
Website Creative Direction
Signage
Promotional Merchandise
Launch Campaign
Communications plan
Website Creative Direction
Signage
Promotional Merchandise
Launch Campaign
Communications plan
From the moment we started our brand refresh project with Nicole & Tamara we felt a sense of great comfort and confidence in their ability to understand our needs. The entire process was so professionally handled and a joy to see their creative geniuses at work. Their recommendations impressed us immensely and we have not looked back since
STEVEN GREEN
Olive Tree Travel
Olive Tree Travel
