IQ Group helps financial services organisations navigate change so they are confident that their processes and technologies are compliant and designed for success in an ever-changing environment.
BRIEF
The IQ Group visual brand had been moderately modified over it’s 20 years, but the current version needed to be simplified in a visual brand refresh that would strip away the tagline and leave the company name as the hero. The existing core brand colours needed to be preserved, but an extended colour palette and visual language was needed to advance the brand and strengthen its market presence while communicating the essence of the brand.
STRATEGY
There is no shortage of consulting firms in the financial services industry and IQ Group had the challenge of clarifying their differentiators and service offering - and then communicating this through every brand touchpoint. What came up trumps every time - the people. Their ability to balance the expert, serious and professional, with fun, down to earth and approachable. A talent to ‘cut through’ head in the right direction and get the job done.
STRATEGY
Competitive Research
Audience Messaging
Brand Strategy
Competitive Research
Audience Messaging
Brand Strategy
CREATIVE
Visual Identity
Art Direction
Brand Book & Guidelines
Corporate Collateral
Pitch deck
Social Media Design
Digital Assets
Visual Identity
Art Direction
Brand Book & Guidelines
Corporate Collateral
Pitch deck
Social Media Design
Digital Assets
ACTIVATION
Communications Strategy
Employer Brand Workshops
Content Development
Signage
Promotional Merchandise
Communications Strategy
Employer Brand Workshops
Content Development
Signage
Promotional Merchandise
Tamara provided us with really high quality work, strong marketing direction and planning and together with Nicole was pivotal to our brand transformation.
DAVID HAYNES
IQ Group
IQ Group
